Shopify App Directory

Shopify apps are tools that add new features to your store. They help automate tasks, increase sales, manage inventory, handle marketing, and improve customer service. Think of them as powerful add-ons that extend your store's capabilities.

Most successful Shopify stores use 6-10 essential apps. While there are over 13,000 apps available, it's best to start with core functionalities and add more as needed. Focus on quality over quantity to maintain store performance.

The must-have apps depend on your business needs, but most successful stores use apps for:

• Analytics & Attribution (to understand customer behavior and marketing ROI)
• Email & SMS (to communicate with customers and drive sales)
• CX & Support (to provide excellent customer service)
• Operations (to manage inventory and streamline processes)
• Reviews (to build trust and social proof)
• Optimization (to improve site speed and conversion rates)

App pricing varies widely. Many apps offer free plans, while paid apps typically range from $9 to $299 per month. Premium enterprise apps can cost more. Most essential apps fall in the $20-50/month range. Many apps offer free trials to test before committing. 

While Shopify's core platform is powerful, apps help optimize and automate your business. The right apps can save time, increase sales, and improve customer experience. However, not every store needs every app – choose ones that solve specific challenges in your business. 

Consider these factors:

• Your specific business needs
• Budget and ROI
• App reviews and ratings
• Integration requirements
• Impact on store speed
• Quality of customer support